Keeway at the 139th Canton Fair: A Global Stage for Two-Wheel Mobility
Keeway at the 139th Canton Fair: A Global Stage for Two-Wheel Mobility
Guangzhou, China — April 2026
Keeway Group brought its full portfolio to the 139th China Import and Export Fair (Canton Fair) in Guangzhou, from April 15 to 19. The brand participated in Phase 1 of the Spring 2026 edition at the Pazhou Complex, joining the event’s dedicated showcase for Vehicles, Motorcycles, and New Energy Vehicles & Smart Mobility.
For the first time at this scale, all three brands under the Keeway Group umbrella, Keeway, Morbidelli, and EZI, shared the stage, presenting a unified vision of accessible motorcycles, premium Italian-heritage design, and forward-looking electric mobility.
A Platform Built for Global Reach
Established in 1957, the Canton Fair is the largest and longest-running trade fair in China. Each session draws over 32,000 exhibitors and more than 200,000 international buyers from over 200 countries and regions, making it one of the most significant global platforms for cross-border commerce. For Keeway Group, which is focused on expanding its international distribution network, the event represented a natural fit.
Three Brands, One Vision
The Keeway Group stand offered visitors a comprehensive view of the company’s current lineup and strategic direction. Keeway’s core range featured models spanning urban commuters, sport-oriented naked bikes, and adventure-ready machines, all designed with an emphasis on accessibility and value. Morbidelli, drawing on its Italian racing heritage, showcased premium models that combine performance with refined design. EZI, the group’s electric mobility brand, presented its growing range of zero-emission scooters and urban vehicles aimed at the evolving needs of city riders worldwide.
Strengthening Connections, Opening New Doors
Beyond product display, the Canton Fair served as a critical meeting point. Over five days, the Keeway Group team engaged with existing dealers and distributors to deepen ongoing partnerships, while initiating conversations with prospective partners from new markets. Face-to-face interactions at this scale play an essential role in building trust and alignment that drive long-term global distribution.
Looking Ahead
Keeway Group’s participation in the 139th Canton Fair reflects the company’s commitment to being present where global trade happens. As the group continues to grow its international footprint across ICE and electric segments, events of this calibre remain central to its strategy of reaching riders in every market.
For more information, please contact:
Keeway Communications Team
📧 mkt@keeway.com
🌐 www.keeway.com