Keeway Malaysia Steals the Spotlight at Malaysia Auto-Show 2024

May 27, 2024

Keeway Malaysia Steals the Spotlight at Malaysia Auto-Show 2024

Kuala Lumpur, May 17, 2024 – The Malaysia Auto-Show, the largest two-wheel event in Malaysia, took place at the Malaysia Agro Exposition Park Serdang (MAEPS). This event, organized by the Malaysia Automotive, Robotics and IoT Institute (MARii), showcased the latest vehicles in both the Internal Combustion Engine (ICE) and Electric Vehicles (EV) segments, spanning an impressive 40,000 square meters of exhibition space and attracting thousands of visitors.

Keeway Malaysia made a significant impact at the show with the launch of the highly anticipated Sixties 250i. This model, priced at RM 13,888.00, embodies a stylish retro design inspired by the 1960s while offering modern performance and technology. Dante Bustos, CMO of the Keeway Group, delivered a compelling presentation during the event. He highlighted the exceptional features of the Sixties 250i, emphasizing its blend of classic style and modern technology, and reinforced the group's commitment to delivering innovative and high-quality motorcycles to the Malaysian market.




Key Features of the Sixties 250i:

- Powerful Engine: The Sixties 250i is equipped with a 244.3cc 4-stroke engine, delivering 15.6kW at 8000r/min and a maximum torque of 21.0N·m/6250 r/min.
- Creative Dashboard: A blend of digital and colored speedometer displays allows riders to see all their stats at a glance.
- Premium Double Saddle: Separate seat cushions with customized stitch patterns provide both style and comfort.
- Integrated Storage: Convenient under-seat storage for helmets and ride essentials.
- Innovative Taillights: Unique rear lights that ensure visibility and stand out.
- ABS-Equipped Brakes: Front and rear wheels feature powerful disc brake calipers with ABS technology for superior braking performance.

Additionally, Keeway Group showcased other notable models from its brand portfolio, including:

- Benda DarkFlag: Priced at RM 39,888.00, this model is known for its unique design and robust performance.
- Benda Napoleon Bob**: Priced at RM 27,888.00, recognized for its advanced features and stylish look.

Furthermore, the show marked the first introduction of the legendary Morbidelli brand to the Malaysian market. The brand launched two new models: the C1002V, priced at RM 56,888.00, and the M502N, priced at RM 27,888.00.

About MForce:

MForce Bike Holdings Sdn. Bhd. is the company that distributes the Keeway Group brands in Malaysia. With a solid reputation in the motorcycle industry, MForce is dedicated to offering high-quality products and excellent customer service. Its commitment to innovation and customer satisfaction has made MForce a leader in the motorcycle market in Malaysia.

The Malaysian motorcycle market is robust and dynamic, with a strong demand for scooters and cruiser motorcycles. Scooters, in particular, are a popular choice due to their practicality and efficiency in navigating urban environments. The cruiser segment is also seeing significant interest, driven by consumers' desire for stylish and powerful bikes that offer a blend of comfort and performance.

The introduction of Keeway Malaysia's latest models and the new entries from Benda and Morbidelli to Malaysia marks a significant milestone for the Keeway Group, as it continues to expand its global footprint and appeal to a new generation of motorcycle enthusiasts.

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